Book review: The Intelligent Fund Investor by Joe Wiggins

This review looks at Joe Wiggins's The Intelligent Fund Investor, a book about why smart people make poor fund decisions and how to stop. The thread running through it is behaviour: picking funds because they posted strong recent returns, falling for a compelling story about the next big thing, and confusing short-term volatility with the real risks of disappointment and permanent loss. Wiggins also takes aim at needlessly complicated products with murky fees, arguing you can't sensibly invest in what you don't understand. The takeaway isn't a single right answer but a sound set of evidence-based beliefs paired with the discipline to manage your own reactions. It's a worthwhile read for both advisors and do-it-yourself investors who want to sidestep the familiar, costly mistakes that quietly erode returns over time.